Tenet Partners Appoints New Head of Brand Analytics

Steve Makadok charged with helping clients transform data-driven insights into competitive advantage

New York, NY (April 27, 2015) – Tenet Partners, a leading brand innovation and marketing consultancy, announced the appointment of Steve Makadok as Partner of its CoreBrand™ Analytics practice.

Makadok, who brings to Tenet Partners more than twenty years of experience driving strategic business transformation, will play a pivotal role deepening and expanding new client relationships stemming from Tenet’s CoreBrand Analytics capabilities.

For 25 years, CoreBrand Analytics has provided corporate leaders with a robust suite of benchmarking and diagnostic tools, quantifying the link between brand strength and financial performance. Leveraging the CoreBrand Analytics portfolio and database, Makadok will help senior leaders gain valuable insights into how they can better measure – and enhance the impact of their brand-building efforts. These capabilities and unique insights include:

  • Benchmarking the health and vitality of their corporate brand relative to competitors and aspirational peers
  • Monitoring the impact and resilience of the corporate brand during a crisis
  • Forecasting the optimal level of marketing investment to drive business performance and shareholder value
  • Determining the financial value of the corporate brand to help in decision-making around mergers & acquisitions, joint ventures and licensing opportunities

“Today’s CMOs, CCOs and brand marketers are increasingly being asked to quantitatively support the rationale for their corporate brand investments – and truly require a multi-dimensional view of how their brand is driving financial performance.” said Makadok. “Tenet is a proven leader in corporate branding and brand measurement and I’m thrilled to be working alongside some of the brightest pioneers in the industry.”

Makadok comes to Tenet from the Reputation Institute where he served as Managing Director and Partner of North America. During his tenure at Reputation Institute, Makadok drove significant growth and oversaw relationships with world-class companies including Harley-Davidson, Fidelity Investments, Cigna, and Amway. Prior to the Reputation Institute, Steve held management positions at a number of brand consultancies, advertising agencies and marketing research firms, including Siegel & Gale, FutureBrand, Synovate and J. Walter Thompson. He earned an MBA in Marketing from Pace University’s Lubin School of Business and a dual Bachelors degree in Economics and Political Science from Stony Brook University.

Stepping into this new role marks Makadok’s return to CoreBrand Analytics. Prior to Brandlogic and CoreBrand joining forces and forming Tenet Partners in 2014, he served as Group Director of CoreBrand’s Brand Intelligence and Strategy practice from 1999 to 2002.

Commenting on the appointment, Jim Gregory, Chairman of Tenet Partners, said: “I am delighted to welcome Steve to Tenet Partners. Having previously been part of the CoreBand team, he brings with him proven success helping C-suite leaders drive growth and innovation at their organization. As we look to the future as Tenet Partners, Steve will be an instrumental part of our continued success, helping to solve some our clients most pressing challenges.”

About Tenet Partners

Formed from the merger of Brandlogic and CoreBrand, Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies.

For more information, please contact:

Russ Napolitano
Chief Operating Officer
Tenet Partners
+ 1 212 329-3035

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

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