New York, NY (November 18, 2014) – Brand and marketing consultancies Brandlogic and CoreBrand, which joined forces earlier this year, today re-launched the combined entity as Tenet Partners, a brand innovation and marketing consultancy.
“Marketing has entered a new era. To grow a business and drive revenues, you need a new set of principles that put customers at the center of business strategy,” said Tenet Partners CEO Hampton Bridwell. “The central principle of marketing now is building brand experiences around customers, not merely attracting customers to a brand. CMOs today are wrestling with the challenges of forging authentic connections with new generations of empowered customers.”
“Brandlogic and CoreBrand have similar heritages and cultures, both of which have always emphasized a human-centered approach to brand building,” said Tenet Partners Chairman Jim Gregory. “By joining forces as Tenet Partners, we’re collectively better positioned to help clients grow their businesses by creating experiences that strengthen the bonds between brands, their customers and their employees.”
Tenet Partners brings together the complementary skills of the Brandlogic and CoreBrand teams, creating an employee-owned organization of researchers, strategists, writers, designers, technologists and thought leaders across four offices in New York City, Los Angeles, Rochester, N.Y., and Wilton, Conn.
The firm’s services include customer experience design, insights, branding, technology development, employee engagement, digital and content marketing. CoreBrand Analytics remains an integrated practice within Tenet Partners, focusing on marketing decision support and investment return optimization by leveraging nearly 25 years of data collected on 1,000 U.S. companies.
Tenet Partners client history includes more than 200 high-profile global businesses, 90 percent of which are Fortune 500 corporations in the financial services, health care, industrial, pharmaceuticals, technology, insurance, transportation, consumer goods, education, energy, information services, non-profit, professional services and telecom industries.
About Tenet Partners℠
Formed from the merger of Brandlogic and CoreBrand, Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies.