Brandlogic, a full-service brand consultancy, announced today that it has joined with CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index®.
The combined company brings together the complementary skills of both teams, creating an employee-owned organization comprised of more than 50 researchers, strategists, writers, designers, technologists and thought leaders across five offices in New York City, Los Angeles, Tampa, Fla., Rochester, N.Y., and Wilton, Conn. Combined, Brandlogic and CoreBrand offer expertise in insight and innovation, experience design, brand, technology, engagement, and measurement and analytics.
Over the next several months, Brandlogic and Corebrand will integrate the breadth and depth of each company’s unique resources. The resulting firm will give marketers the enhanced power to create compelling brands, build businesses and shape customer experiences.
“Our eye is on the future and we believe the joining together of Brandlogic and CoreBrand positions us in a way that will inherently transform our organizations, and give us the ability to help CMOs transform theirs,” said Hampton Bridwell, CEO of Brandlogic. “By leveraging our respective strengths in brand, analytics, and technology, we will build a platform that helps clients put customers at the center of their strategies, resulting in tangible and positive impacts on their businesses overall.”
“For more than 40 years, CoreBrand has differentiated itself with a consistent focus on measurement and an understanding of the correlation between brand and financial performance,” said Jim Gregory, CEO of CoreBrand. “With the added consulting and digital capabilities that Brandlogic brings, we will enhance what is already the industry benchmark for measuring marketing performance and the financial value of brands.
The proprietary data, measurement methodologies, and research rankings produced by both Brandlogic and CoreBrand lead the industry in measuring brand performance, determining brand value, and identifying optimal brand strategies. They include the Corporate Branding Index®, Brand Respect: The Most and Least Respected Brands, Sustainability Leadership Report, and additional thought leadership publications. Clients of both companies include more than 200 high- profile global businesses, 90 percent of which are Fortune 500 corporations in various industries, including: Consumer goods, education, energy, financial services, health care, industrial, information services, non-profit, pharmaceuticals, professional services, technology, telecom, and transportation. CoreBrand’s most recent Brand Respect report was released earlier this month and can be accessed here: http://www.corebrand.com/brandpower/reports
Brandlogic® is a leading brand consultancy, offering a full range of services including brand research, strategy, design, digital, communications, and employee engagement. A 100 percent employee-owned company, the firm has a 35+ year history of helping complex, global organizations solve their most pressing business and branding challenges. For more information about Brandlogic, visit http://www.brandlogic.com.
CoreBrand is a full-service brand consultancy that helps organizations understand, define, express, and leverage their brands for measurable results. For 40 years, fact-based branding, driven by a curiosity to understand how brand can help clients achieve their goals, has fueled the company. Whether delivering research, strategy, creative expression or ongoing brand management, CoreBrand’s sole focus is to help clients use their brands to make a measureable difference in business results. To learn more about CoreBrand, please visit http://www.corebrand.com.