New York, NY (October 14, 2024) – Tenet Partners has continued its unbroken streak of wins in the annual Transform Awards North America competition, scoring two Silver and one Bronze for 2024, the fifth straight year in which the firm has submitted entries. As in previous years, Tenet went up against many of the top firms in its category.
Each of the client projects entered won an award:
- EMC Insurance: Silver for best internal communications during a brand development project
- Fairtrade International: Silver for best brand architecture solution
- Canon Medical Systems USA: Bronze for best creative strategy (business)
“This year’s awards reflect the depth and breadth of our capabilities as a firm,” said Hampton Bridwell, CEO of Tenet Partners. “Moreover, they highlight the foresight and engagement of our clients. Each one of these prizes is testament to the close collaborative relationships we build, which are key drivers of success.”
The awards, given by Transform Magazine, honor the very best work in the field and are one of the largest awards competitions in the industry. 2024 marks the end of the first decade of the competition, which is the only awards program in the region to celebrate the transformative power of rebranding and brand development.
Tenet’s work for EMC Insurance amplified the brand to better reflect the company’s strengths and distinct, human character—work that required internal education and buy-in, which Tenet helped to achieve through a robust brand ambassador program. Transform Awards judges noted that the internal communications that were part of the program were handled “deftly and successfully.” The full scope of the project can be seen in the EMC Insurance case study.
Fairtrade International is a non-governmental organization promoting better working conditions and fair treatment for farmers and workers in developing countries. Its vitally important work was hampered by a complex certification scheme that was hard to understand. Tenet helped to simplify and bring clarity to the architecture, prompting the Transform Awards judges to call it “a great evolution!” that can be seen in the Fairtrade International case study.
Canon Medical Systems USA, a medical imaging company, faced intense competition from long-established global vendors. Tenet helped the company leverage its emphasis on expertise, relationships and positive impact with an identity that linked to the global Canon brand while enabling Canon Medical to stand out as a preferred partner for the medical community. The work can be seen in the Canon Medical USA case study.
The full list of winners can be seen in the 2024 Transform Awards Winners Book, available on the Transform Magazine website.
About Tenet Partners
Tenet Partners is a brand innovation firm that transforms organizations through a blend of insights, strategy, design and technology. Our mission is to help companies create brand value and open possibilities in today’s digital-driven and customer-focused world.
For more information, please contact:
Jessica McHie
Partner, Business Development
Tenet Partners
+1 212 329-3166
jmchie@tenetpartners.com
