Frequently Asked Questions

How does Tenet Partners determine the Top 100 Most Powerful Brands?

Why is measuring BrandPower important?

How is Tenet’s ranking of the Top 100 Most Powerful Brands unique compared to the way other companies rank brands?

Brand Valuation is becoming a more common practice among many brand-consulting firms. Is Tenet Partners able to conduct specific brand valuations for companies?

Apple is the most ‘valuable’ brand in this year’s Top 100 brands, but Coke takes the lead as the #1 most ‘powerful’ brand. Why?

Well-known brands such as Facebook and LinkedIn are not part of the Top 100 Most Powerful Brands of 2016. Why?

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More