Innovation is the lifeblood of most successful organizations. But it’s perhaps the most perplexing endeavor companies take on. So many moving parts, both internal and external. So much cross-functional interdependence. Such a melding of art and science. How does one who oversees a brand provide the focus, the energy and the tools required to make innovation work?
We believe that decision-making is the most crucial factor in achieving innovation success, with profound impact and opportunity throughout an initiative. Every decision can alter the trajectory of a project, whether it’s redesigning a digital interface, brand imagery or a physical package. But there are proven ways to keep innovation efforts on the right track.
Download this e-book to learn four key “pivot points” for good decision-making that will help you achieve better innovation outcomes.