The Innovation Challenge: Better Decision-Making For Better Outcomes

book cover

Innovation is the lifeblood of most successful organizations. But it’s perhaps the most perplexing endeavor companies take on. So many moving parts, both internal and external. So much cross-functional interdependence. Such a melding of art and science. How does one who oversees a brand provide the focus, the energy and the tools required to make innovation work?

We believe that decision-making is the most crucial factor in achieving innovation success, with profound impact and opportunity throughout an initiative. Every decision can alter the trajectory of a project, whether it’s redesigning a digital interface, brand imagery or a physical package. But there are proven ways to keep innovation efforts on the right track.

Download this e-book to learn four key “pivot points” for good decision-making that will help you achieve better innovation outcomes.

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation™. More