Beyond the basics of brand guidelines

July 9, 2014

Brand guidelines are a critical tool in brand management. They are the culmination of many months of brand creation work and the distillation of your brand. They embody and explain who you are and also provide easy-to-follow directions on how to handle the brand. They are both strategic and practical and are the map to ensuring brand integrity and consistency.

We all know that brand guidelines contain the do’s and don’ts of managing your brand. But it isn’t just the basic content of your guidelines that ensures brand success. They need to be properly developed, disseminated and used to guarantee alignment across the global face of your brand.

Here are some tips we recommend to clients to help them to going beyond the basics with their brand guidelines:

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