GM's corporate ad: Worst known to mankind

November 29, 2010

Let’s say you were responsible for the biggest bankruptcy in the history of the United States and that you had to rely on the American people to bail you out. To thank the public for that bailout, you decide to run a brand new corporate advertising campaign on national television on Thanksgiving Day.

Rather than celebrate heritage, a vast product line, various technological advances, or even the future vision for the company, GM makes the decision to run an advertising campaign about spectacular losers and failures.


The corporate ad for General Motors was created through their advertising agency Goodby, Silverstein & Partners. Their tag line is “We all fall down. Thank you for helping us get back up.” The commercial ends with the GM logo on an appropriate field of black with the date GM was established — it’s just begging for a deceased date.

What a colossal waste of money. I hope that GM rebounds and that it again becomes a contributing member of the business world. Unfortunately, this ad doesn’t restore my faith in this company. It really takes the prize as the absolute worst corporate advertising I’ve ever seen.

blog comments powered by Disqus
Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More