Logorama: Little brand wins big

March 8, 2010

Logorama is a strange 16 minute film that won an Oscar in the short film category last night. I’m not sure of the entertainment value of the film for those outside the corporate identity business, but speaking for myself it is quite entertaining to look for client logos in the whirlwind of identities.

My second reaction was to see how the logos were being treated — by the end nearly all of them are universally rendered. When Ronald McDonald is featured as the crazed bad guy you know that anything goes and it does go. I’m happy to say that one of our logos made it to the very end having survived all the disasters — but I don’t want to give it away.

See it for yourself: Logorama (video is fifth from the top in the left column)

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