SyFy: Imagine greater

March 25, 2009

Over the next few months the Sci-Fi Channel will be rebranding itself. After expanding their lineup to include supernatural, paranormal, fantasy, and wrestling; their image evolved accordingly with the “What if?” tagline. Altering their name to SyFy however, with the tagline of “Imagine Greater,” feels a bit short of the mark fans of the station have set.

The Sci-Fi Channel originally embodied the core concepts of science fiction, with shows like Farscape, Stargate SG-1, Invisible Man, and the Battlestar Galactica reboot. They eventually expanded into paranormal/supernatural, with Ghost Hunters and Scare Tactics. Toss in a dash of wrestling for reasons no viewer can figure out, and the Sci-Fi Channel is definitely growing out of its roots. Back in August of last year, I commented negatively on their idea of switching to the "What if? Channel." Now, faced with this alternative of "SyFy", I feel like "What If TV" would be the lesser of two evils.

SyFy's reputation is not getting off to a great start, as the station's parent, NBC has some confusion over specifying between creation rights and ownership rights to the SyFy name. SyFy was previously created and owned by the website now called Airlock Alpha. If this is how NBC is going to handle the SyFy brand, it is disconcerting to imagine what the SyFy lineup of shows will become.

Regardless of the direction SyFy takes, I sincerely hope that they drop the wrestling. Unless they start fighting with ray guns, or set up a wrestling ring in space, there's no way to imagine ECW on Sci-Fi, or SyFy, or any spellings in between.

blog comments powered by Disqus
Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More