Snapple has always taken their brand seriously, even through lighthearted advertising campaigns. Recently Snapple has made efforts to better exemplify their motto “made from the best stuff on earth” and improve their recipe’s quality.
They plan to trim their bottles down to 16 oz. Switching their containers to a slimmer design will save on production costs, and give Snapple a more environmentally conscious image. This is especially important for a company that markets to health conscious families. Another change that Snapple is making, is replacing the high fructose corn syrup in their recipe with natural sugars. This will not only improve the taste, but also build consistency with their motto.
Snapple is improving their brand image, their product quality, and their environmental impact. The consumer will notice these changes. An important factor yet to be revealed is just how Snapple will communicate these new benefits to consumers.