DTV: One step for television, one giant leap for LG

February 15, 2008

In approximately one year’s time, analog signals for television broadcasting will be replaced with digital. All current television sets are produced to accommodate this change. Older television sets will need a converter box to receive the new digital signals. LG Electronics is at the forefront of the converter box initiative, being the first company to be certified by the National Telecommunications and Information Administration (NTIA).

According to a Wall Street Journal article, there are approximately 70 million homes in the U.S. that will need a converter box. 70 million homes multiplied by $60 per converter box is an incredible position for LG.

This is of course if LG can effectively promote their leadership role in the converter box initiative. Their product is in a prime position for marketing to the public. And LG Electronics has been a leader in converter technology for the past three years. It is up to LG to step up and lead the way into the new digital age of television signal, before competitors like Phillips steal the spotlight with their own brand of converter.

As televisions evolve into larger yet thinner models, it is due time for the signal quality to evolve from analog to digital. Let’s hope that LG Electronics can evolve in step for next year.

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