My Favorite Commercial

February 7, 2008

The Super Bowl had all the usual great commercials, but my favorite one appeared just prior to the kick-off.

The most valuable minutes of the Super Bowl media-buy were not used on TV commercials but with the reading of the Declaration of Independence by NFL stars. This old-fashioned reflection of what makes America great was a jointly sponsored effort by Fox Sports and the National Football League. It won¹t make their coffers larger, but I hope it had the effect of making some of the millions of people watching the Super Bowl appreciate a little of why we¹re so lucky to be Americans.

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