The TiVo patented time-warp feature allows consumers to fast-forward through commercials, something advertisers cringe at. But now, TiVo is partnering with media outlets to integrate interactive ads during fast-forwarding. Previous partnering with music media companies like RealNetwork Rhapsody and Amazon UnBox allows consumers to watch music videos with ease.
A partnership in the works with Nero, would allow consumers to download recorded video from the television and transfer it to a PC. This new offering would better position TiVo for the continuously evolving media market where consumers are constantly looking for complete integration of media on demand.
The TiVo brand revolutionized the digital video recording business, at the cost of their bottom line. Now is their chance to raise the standards for the industry, and cover their costs as well. This is a brand to keep an eye on in the coming years as the IPod generation continuously searches for the best integration technology for media on demand.blog comments powered by Disqus