Creating a sound user experience on your website involves much more than just the user interface. Equally important is the speed at which that interface is delivered to the user. This article details what Brandlogic did to improve our site, and what you can do to improve yours.
Change is in the air. Brandlogic has introduced an all-new look that is decisive, beautiful and clean. It is only fitting for our website to match the aspirations of the refreshed identity. When we sat down to plan our site, it was clear from a design perspective that the new site was going to be a stunning (and long overdue) incarnation of what came before. We were inspired to create a technical architecture that complimented the new visual design: a strong, modern foundation to serve us well into the future.
We’ve learned that constraints are a wonderful thing. An aggressive launch timeframe made it obvious that we needed a simple, focused approach. We decided that performance was our main priority, which neatly corresponds with our new positioning statement "ideas that drive performance."
Why speed matters
More than anything else, we value the user’s experience when it comes to the sites and tools we build. Page speed is an important element in making that happen. It’s something that the user may not even notice when things are running smoothly, but when something is slower than expected, it surely can be frustrating. When it comes to usability, we believe performance is a feature as important as any other. Luckily, there is research to back this up, and it predates the web by a long shot. See Jakob Nielsen’s summarization on how much speed matters to usability. Speed is so important to user experience that search engines have even started to notice. Last year, Google started measuring page speed as a factor in their search rankings. All other things being equal, a page that is faster than another will receive a higher rank in search results. So, just by making your site more enjoyable for people to use, you’ll get rewarded by search engines for no additional cost.
What we did
Here is an overview of some tactical approaches we use to achieve maximum performance: static HTML, combining multiple resources into one, caching and compression.
Combine all styles into one stylesheet
Minification & Compression
A better web for everyone
Being passionate about making our site faster is a win-win: server resources are reduced, bandwidth costs go down, and most importantly, the user’s experience is much improved. By adhering to web standards and the best practices described above, we hope to promote the idea of making the web a little bit better for everyone.blog comments powered by Disqus