Last night I participated in a panel discussion hosted by The Economist and Harvard Business School on the state of entrepreneurship. In attendance was a stellar crowd of business luminaries, venture capitalists and entrepreneurs running all kinds of businesses. On the panel were executives from dynamic organizations such as Zipcar, Aspen Aerogels and Care.com. After a quick case to get the juices flowing, the group had a fantastic discussion. Some important insights emerged that I believe are noteworthy for companies large and small.
Corporations are retooling innovation by mimicking entrepreneurship habits and styles. P&G is in the throes of retooling for innovation to become lean and fast moving.
There is opportunity in uncertainty...up to a point. Our current state of politics and policy makes it hard to innovate anything that has a long horizon. Case in point is China, which has a clear policy on solar and is running away with the market.
Disruptive business models and brand ideas are a driving force today given corporate inertia in staid industries. This entails more than merely seeking out whitespace in a single dimension, but instead finding whitespace in three or four dimensions. A good example: Zipcar tackles auto ownership, self-expression, shared values and usage issues by upending the traditional models of purchase or rental.
Overall, the evening was stimulating. Special thanks to HBS and The Economist for hosting the event.blog comments powered by Disqus