Top 10 identities that should never change

October 1, 2009

I recently had the chance to contribute to Tony Spaeth’s Identity Forum, the leading on-line community for identity and branding professionals. I began thinking about whether there are identity solutions that are so well done, so brilliantly executed and so strategically precise that they should never be changed. Please take a look at my top 10 list; I welcome your opinions.

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