Obama as a fast food brand?

June 3, 2009

Those of us in the brand design world marveled at the quality and strength of the brand created by the Obama campaign during the recent US elections. So, I suppose that it's only natural to try some "brand extensions." According to Germany's Spiegel, "a German frozen food company hopes to raise sales with a new product: Obama fingers. The tender, fried chicken bits come with a tasty curry sauce. The company says it was unaware of the possible racist overtones of the product. "Sprehe, a company that has all manner of frozen delicacies on offer, has come up with a new product it calls "Obama Fingers." Far from being real digits, though, the "fingers" in question are "tender, juicy pieces of chicken breast, coated and fried," as the product packaging claims. "We noticed that American products and the American way of eating are trendy at the moment," Judith Witting, sales manager for Sprehe, told SPIEGEL ONLINE. "Americans are more relaxed. Not like us stiff Germans, like (Chancellor Angela) Merkel." The idea, she claimed, was to get in on the Obama-mania which is continuing to grip Germany. The word "fingers" in the name refers to the fact that it is a finger food. "It's like hotdogs," Witting said. "No one would ever think they are actually from dogs."

Read the full Spiegel article here. The CI Sense blog used their Trademark Explorer to find new trademarks associated with presidential candidates. Here are a few highlights:

More and more Obama branded products seem to turn up daily. Do you have another example of other politicians as product brands? (or even products that ought to be branded with a politician) If so, leave them in the comments below, I would love to see them.

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