Return on Communications Investment

Measure and optimize your media spend

Are your brand investments delivering the hard financial results that stakeholders expect? Your leadership depends on you to develop a business case that your colleagues can believe in. For CMOs, the need for consistent measurement has never been greater.

Our analysis enables your management team to answer key questions around both marketing spend effectiveness and media efficiency. You can harness the power of precise data to build a consistent measurement program, benchmarking against leaders in your sector and companies competing for your audience.

Measuring marketing spend effectiveness

To foster a deep understanding of return on paid-media, our analysis ties brand investments to hard financial metrics, including your brand’s monetary contribution as a percentage of market capitalization. These same metrics allow you to measure and prove returns over time – vital insight that keeps your business strategy on course.

Predicting outcomes

Our Return On Communications Investment (ROCI) analysis offers a wealth of actionable information. How much you need to spend to achieve a breakthrough in brand value and financial results. What spend level is too little, generating a negative return. And finally, the vitally important point of diminishing returns.

How ROCI analysis supports decisions: marketing spend effectiveness

A ROCI analysis can answer key questions to inform your next spending decision, such as:

MediaPower Index: assessing media spend efficiency

Our MediaPower Index provides an independent benchmark for quantifying the dollar amount of paid media each company spends to achieve a specific brand health target.

Measuring media dollars spend to achieve a BrandPower target

We can help you identify the right target, and measure efficiency performance over time:

Return on Communications Investment in action

See how CoreBrand Analytics can help you spot the ideal level of media spend.

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