Using BrandPower market research data, our CoreBrand Index by Sector offers on-demand benchmarking and actionable insights.
The index delivers instant insight into your brand’s performance relative to your sector average, as well as competitors'. You can track which brands are gaining momentum or losing ground with a single, easy-to-understand index.
For ongoing monitoring and competitive analysis, you can also choose to build your own CoreBrand Index with a custom benchmarking list. This includes direct competitors, partners and companies targeting your specific audience.
The CoreBrand Index methodology
The CoreBrand Index calculates the average for a sector or a custom benchmarking list. The performance of each company is displayed relative to the industry average.