CoreBrand® Analytics overview

All about our offering

Today’s CMOs are increasingly being asked to defend their brand investments.

They face tough questions that proven methods and tools from CoreBrand Analytics can help to answer:

To make a strong business case, you need to be able to answer these questions in a clear and actionable way. That takes the right data to tie your actions to financial value. This will give you access to resources necessary to invest in your brand at the right level.

This goes beyond brand valuation. You require a deeper, multi-dimensional view of brand strength, and the power of your media spending in driving business outcomes.

That’s what CoreBrand Analytics offers, through a suite of powerful tools that enables you to measure and optimize your brand. Since 1990, we’ve set the standard for reliable, historical data and insights that help you predict future outcomes with confidence.

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More