Brand strategy

A successful brand starts with a compelling idea. One with the potential to produce real value for your organization and your stakeholders. To realize that value, we work with you to craft a powerful brand strategy that puts the customers at the center and delivers tangible results.

A great brand strategy appeals to both hearts and minds through functional and emotional benefits. It conveys a solid value proposition to every constituent, inside and outside the organization. The right strategy reinforces your brand’s promise, raises your brand equity and economic value, and drives real business performance. For over four decades, Tenet Partners has applied our proven methodology to deliver winning brand strategies for hundreds of organizations. Because our approach is grounded in fact and rooted in extensive research, we gain the knowledge to ensure that each unique brand strategy will succeed for our clients. Working in strategy teams that include business consultants, marketers, designers and technologists, we can address every element of your brand strategy.

Our strategy teams can help you:

  • Create new or refresh positioning for companies and products
  • Recast corporate mission, vision and values
  • Improve financial performance through brand portfolio optimization
  • Articulate a compelling, differentiated brand messaging framework
  • Evaluate the equities and liabilities of both the client and competing brands
  • Quantify economic value at risk when making brand decisions
  • Define aspects of competitive advantage
  • Clarify the sources of future growth in shareholder value for investors
  • Segment customer needs and value propositions
  • Identify the underpinnings of corporate brand sustainability
  • Align branded customer experiences with purchase and loyalty drivers

For more information

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More