For over 25 years, I’ve worked with outstanding clients – such as Chevron, GE, IBM, John Deere, Travelers and many others – to create world-class brand identities. And I developed tools that helped them capture and give voice to their brands through the development of guidelines, templates and branding-community websites.
I believe these frameworks should be inspiring, not dogmatic or bossy. Rather than dull or constraining, I strive to make the details exciting and understandably part of a larger whole that has huge possibilities. My ultimate mission: making the complex comprehensible.
Working with our integrated team of brand specialists – usability experts, verbal identity specialists – I listen to the real-world users of our designs and act accordingly. Our technological know-how helps clients take full advantage of new ways of communicating, helping them create brand expressions that are accessible, accountable, consistent, flexible and up-to-the-minute.