It’s all about the customer, what they care about and what they need. For 15 years, I’ve been using customer insights to build brands. Whether solving complex brand architecture issues for Fortune 100 companies, developing authentic brand platforms that capture the essence of a company and its people or naming companies and products, I always use customer perceptions and motivations as my guideposts.
I, along with colleagues at Tenet Partners, help make customer insights more actionable than ever before by mapping out the entire brand experience from the customer’s point of view. This helps uncover opportunities, large and small, to improve service delivery and build a cohesive on-brand experience that bolsters customer loyalty.
It’s extremely satisfying to lead a process that yields such dramatic results for our clients.