A writer. A teacher. A strategist. A brand geek.
This combined skill set fuels my passion for helping clients find their voice and discover unconventional strategies for solving business problems with brand. Whether facilitating workshops, writing a brand promise or carving out strategically-driven research initiatives, my goal is always to guide clients to uncover the point where business meets brand – from experience to culture and business process to engagement.
While the goal remains constant, the work takes many forms. It’s communicating the easygoing experience at Long Beach Airport, unearthing the heart of the Edwards Lifesciences offering or naming an Internet Society online learning community. In every case, it’s about crystallizing business objectives with strategic insights and creativity. The result: distinctive, meaningful and compelling expressions across media, distribution channels and audiences.
To learn more about my opinions born out of my more than 20 years of experience with brand, engagement, marketing and content creation, take a look at some of my recent blogs.