See which company tops this year’s ranking, which company fell off, and the companies poised to outpace the competition.
Brands are boldly moving forward. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, digital and brand.
BrandPower is a unique and useful quantitative measure of brand strength. It is, however, just one way of looking at brand performance.
Each year, we survey thousands of business-decision makers on two key brand metrics: Familiarity and Favorability. These quantitative metrics are then combined into a composite score we call BrandPower.