See which company tops this year’s ranking, which company fell off, and the companies poised to outpace the competition.
Brands are boldly moving forward. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, digital and brand.
BrandPower is a unique and useful quantitative measure of brand strength. It is, however, just one way of looking at brand performance.
Find out why The Coca-Cola Company continue its lead as the as the #1 Most Powerful Brand, while Apple reigns as the most valuable. It is all about understanding BrandPower in the context of brand value.